The Forged Flare Story
Marketing
Finding the Right People and Giving Them a Reason to Care
Building Forged Flare® also meant figuring out how to reach the people who would connect with what we were creating. I developed and managed our marketing across the customer journey — from discovery through purchase and retention — adapting the message, creative, and channel to meet customers where they were.
My Role
Marketing Strategy · Creative Direction · Content · Email · Social Media · SEO · Advertising · Marketplace Marketing
Reaching Customers Across Channels
Forged Flare® has been marketed across our own website, email, organic and paid social, search, Amazon and other marketplaces. I developed the creative and messaging for each channel while maintaining a consistent brand experience across very different formats and audiences.
Testing, Learning & Optimizing
Marketing was an ongoing process of testing what resonated with customers and adjusting accordingly. I used campaign performance, customer behavior, search data, sales trends, and direct feedback to refine creative, messaging, promotions, product launches, and where we invested our time and budget.
Explore the Marketing Work
From paid advertising and social content to SEO, email, marketplace marketing, and customer journeys, I've documented selected campaigns and projects in more detail throughout my Digital Marketing portfolio.
