Brand, Identity, & Print Design

SELECTED LOGO & IDENTITY WORK

A collection of identities created for businesses, organizations, products, and personal brands across a range of industries.

From concept and typography to color and application, each identity was created to reflect the personality and needs of the brand it represented.

SELECTED PRINT & MARKETING WORK

Design created to communicate, promote, inform, and connect — across everything from posters and signage to campaigns and customer-facing materials.

Voicebox Karaoke

In-Venue Signage · Environmental Graphics · Illustration · Print & Digital

I designed a range of customer-facing signage and branded materials used across Voicebox venues. The work included promotional and informational displays, as well as rapidly developed communications created during the uncertainty of COVID-19, when businesses needed to clearly communicate temporary closures and changing safety protocols to customers.

Dairy Joy Brand Applications

Print Design · Signage · Apparel

A collection of branded materials created for the historic Tampa ice cream shop, including drink cups, menu boards, signage, and apparel.

Carib Beer Ketch Dat T'ing Sweepstakes

Promotional Campaign · Print Design · Traditional Illustration · Point-of-Sale

I designed a multi-piece promotional campaign for Carib Beer that ran across a chain of restaurants in the South Florida and Miami area. The campaign included an entry card, tabletop tent, and six-foot promotional standee designed to capture attention throughout the restaurant experience.

The campaign featured my original marker illustrations, which I then cleaned up and refined in Photoshop before incorporating them into the final designs. I adapted the artwork and campaign concept across each format, creating a cohesive visual experience from tabletop pieces to large-scale displays.

DESIGNING FOR MY OWN BRAND

Building Forged Flare® has given me the opportunity to design across nearly every customer and business touchpoint — from packaging and printed inserts to media materials, digital publications, and instructional content.

MEDIA & PRESS KIT

Publication Design · Brand Storytelling · Art Direction

A multi-page media kit designed to introduce Forged Flare®, communicate our story and creative process, showcase featured products, and provide consistent brand guidelines for media and press.

DIGITAL INSTRUCTION GUIDES

Publication Design · Information Design · Technical Illustration

For several years, Forged Flare® offered popular digital download files that allowed customers to create our designs themselves. I developed step-by-step instruction guides that made complex assembly easy to understand through clear hierarchy, custom graphics, diagrams, and visual storytelling. We consistently received positive customer feedback about how clear and easy our instructions were to follow.

CUSTOMER EXPERIENCE MATERIALS

Print Design · Packaging Collateral · Customer Experience

Branded materials designed to extend the Forged Flare® experience beyond the purchase. This includes gift inserts and packaging materials to customer communications that make receiving and giving our products feel more personal.