The Forged Flare Story
Building the Technology
Connecting the Systems Behind the Business
Forged Flare® quickly grew beyond a single online store. Selling across multiple channels meant products, inventory, orders, customers, shipping, marketing, analytics, and financial information all needed to move between different platforms.
I researched, selected, configured, and managed the technology behind those workflows, continually looking for opportunities to connect systems, automate repetitive work, reduce errors, and make the business easier to operate.
My Role
Systems Integration · E-Commerce Technology · Automation · Multi-Channel Operations · Analytics · Process Optimization
Building the E-Commerce Ecosystem
As the business grew, so did the number of platforms behind it. I researched, selected, configured, and managed the tools needed to connect sales, marketing, inventory, accounting, analytics, reviews, and operations — with Shopify serving as the central hub.
Platform Integration · E-Commerce Operations · Systems Management
Connecting Multiple Sales Channels
Selling across multiple marketplaces meant inventory had to stay accurate no matter where an order originated. I connected Shopify, StockSmith, and Trunk to manage production and customer-facing inventory across our primary channels, while developing workflows for marketplaces that required manual inventory allocation.
Multi-Channel Commerce · Inventory Management · Systems Integration
Automating the Repetitive Work
As the business grew, I continually looked for ways technology could eliminate repetitive work without losing the personal experience behind the brand. I built reusable content systems, connected apps and automated workflows that reduced duplicate tasks, improved consistency, and kept both our operations and customers moving forward.
Automation also played an important role after the sale. Order confirmations, shipping and delivery updates, back-in-stock alerts, review requests, and other customer communications helped keep customers informed without requiring every interaction to be managed manually.
Automation · Process Optimization · Customer Communications · Workflow Design · E-Commerce Operations
Using Data to Run the Business
Design decisions weren't based on instinct alone. I used sales, traffic, customer behavior, inventory, marketing, and operational data to understand what was working, identify opportunities, and make informed decisions about where to focus next.
Analytics · Reporting · Customer Behavior · Performance Optimization
Building for Efficiency
I didn't need every platform to do everything. I needed the right tools to work together. As Forged Flare® evolved, I continually evaluated the technology behind the business — adding, replacing, connecting, or simplifying systems based on what would make the operation more efficient and scalable.